In today’s fast-paced digital world,
owning a website has become an important part of a brand’s marketing strategy
to increase its sales. A website is more than an avenue to display your
services to your potential customers. It is a 24/7 platform where customers can
seamlessly interact with your brand. For this reason, your site needs to
communicate your services effectively and in the simplest way possible. An
engaging and user-friendly website is an important aspect that defines the
success of any business today.
Whether you are looking to enhance user experience, improve SEO or position your website to
match your current business goals, regularly reviewing and updating your
website is one of the efficient ways you can ensure it reaches its optimal
performance level.
But how do you know when your website needs a redesign? Well,
this article will discuss 5 signs your website needs a redesign.
1.
Your Site is not
Mobile-friendly
You
are probably losing out on potential leads because your site is not optimised
to be mobile-friendly. With the convenience of mobile phones, close to half of
your site traffic could be coming from mobile phone users. In fact, Google is
currently basing its rankings on a site’s ability to offer mobile responsive
capabilities. It would make more sense to redesign your site using a
mobile-first approach. This will not only give mobile users the best
performance, but it will also help improve your Google ranking.
2.
It has an Outdated
Design
Humans
are visual beings. They can decide whether or not to give your brand any
attention based on the aesthetics of your website. Web design trends change
quite regularly. Keeping your site in line with the design trends will give you
a competitive advantage. An outdated design communicates a negative message to
your prospects. It often shows that you are currently not actively in business.
A website redesign with appealing visuals in mind will give your business a new
look, consequently increasing sales.
3.
It is not
Generating Leads as it Used to
A
significant drop in traffic or leads could be a clear indicator that you need a
new approach to your web design. It simply shows that your traffic is having
difficulties finding what they are looking for or do not find your site
interesting enough to want to interact with it. Avoid bombarding your site
pages with irrelevant information. Most site visitors barely have any time to
scour through your pages, looking for information that is relevant to them.
This is your sign to have a site redesign. Make it easy to navigate with
significant content only, and watch your traffic rise back up.
4.
Your Site is Slow
Google
research shows that users will only give your site 3 seconds to load. If it
doesn’t, then they lose interest in your site, no matter how interesting your
services, site design, or content may be. A slow load time is often a result of
a poorly designed site or an overload in the site infrastructure in the back
end. A slow site could also cost you in search engine rankings. Avoid
undercutting your brand’s potential with a slow website. A redesign will
address such issues while paying close attention to the load speed and time.
5.
You have a High
Bounce Rate
A
bounce rate is when a user leaves your site after interacting with only one
page. This could possibly mean that they did not interact with your product or
content at a deeper level. They could be uninterested in what you have to
offer, or your site is making it quite difficult to be interested. This is when
a web redesign becomes necessary. Take a look at your heatmap to see where you
need to improve.
Bottomline
You only have one chance to make a lasting impression, so
why not use that opportunity to stand out from your competitors? Constantly
review your site to see if you need a web redesign. Alternatively, you could hire a web design company to
analyse and recommend a redesign approach that will boost your website to offer
the best experience.
