Launched in 2003, WordPress has
become known as the world’s most used content management system. Currently,
more than 74 million websites use WordPress to post new content. With 28% of
all websites on the world wide web being powered by WordPress, more and more
business owners are using this tool for their website. If you’re undecided on
whether the platform is right for you, here are 10 reasons why you should use
WordPress for your online business website.
1.
Free
and Easy to Use
One of the main benefits of using WordPress for your online
business website is that it’s free to use. Whether you’re a small company or
large organisation, it’s important to keep costs down where you can. Because
WordPress doesn’t cost you a penny, this makes the platform more appealing to
business owners, especially as they do not charge extra if your page begins to
receive more traffic than you imagined. What’s more, WordPress is open source
which means that you’re able to improve or change its source code however you
like, helping to improve the look and functionality of your page. If you aren’t
the most tech-savvy, the process of setting up your own online business website
can be overwhelming. Thankfully, WordPress is straightforward to use, with the
content management system being as user-friendly as it can get.
2.
Ready
to Use
From the moment you install WordPress, you can use it within an
instant. With no configuration required (apart from the customisation you use
to give your page a theme), many of the things that you’re looking for will
already be included in the installation, such as social media feeds and
comments. Many business owners want a program that does what it says on the
tin, so being able to use WordPress from the get-go without any hassle is
another appealing factor.
3.
SEO
Friendly
For your online business website to appear at the top of
search results, it’s important that you’re aware of SEO (search engine
optimisation). Using SEO can help keep your page at the top of Google search
results, meaning customers and clients are more likely to click on your website
over competitors. What’s more, Google tends to favour websites that are using
WordPress over those that do not, with Matt Cutts from Google personally
endorsing the platform back in 2009.
4.
Secure
and Safe
One of your main priorities as an online business owner is
keeping your website safe and secure from hackers. With WordPress gaining
popularity year on year, it’s inevitable that hackers are looking at new ways
to try and steal data and personal information. The developers of WordPress are
only too aware of this and have security measures in place to win users’ trust.
With WordPress doing everything in their power to keep users safe, it’s important
that you only use trusted sources to download plugins, especially when logged
into WordPress.
5.
Top
of the CRM Market
WordPress is regarded as the best CMS (content management
system) on the market, with the software completely blowing competitors out of
the water. With usage statistics provided by W3Techs showing that WordPress is
used by 59.5% of all websites on the internet that use a CMS, it’s
understandable why so many business owners are drawn to the software.
6.
Mobile
Friendly
With many of us leading busier lives than ever, many customers
simply don’t have the time to spend hours on their laptops looking for
products. With Google penalizing websites that aren’t already mobile-friendly,
the last thing you want is for your page to be displayed lower on their search
result pages. If you choose to use WordPress, you won’t have to completely
overhaul your website to make it accessible on smartphones and tablets because
most themes are automatically responsive. Knowing that customers and clients
can easily access your page is another key benefit that WordPress can bring to
your online business.
7.
Customizable
No matter what type of online business you run, WordPress allows
you to pick any theme that you feel is suitable and relevant to your brand.
With a wide selection of themes to pick from, users are spoilt for choice. If
you are looking for something a little different, you may want to purchase one
of the many premium themes developed by third-party developers. There’s also
the opportunity to add and extend some features to help make your website
perform how you want it to.
8.
Multimedia
Support
The websites that tend to experience the lowest bounce rates are
usually the pages with tons of multimedia. With WordPress, users are easily
able to integrate their videos, either by adding embeddable codes through HTML
or by uploading their own. You also have the option to add audio files, images,
and any other types of media to ensure users stay interested when looking
through your page.
9.
Social
Media Integration
With billions of users logging into social media platforms
like Facebook and
Instagram every day, as a business owner, you will want to get as many of these
users as possible to check out your business website. If you choose to use
WordPress, this enables people to post comments on your page by using their own
social media accounts. What’s more, WordPress makes it much easier for users on
social media to seek out and engage with your website by using accounts that
they’ve already established.
10.
Schedule
Posts
As a business owner, it’s simply impossible to be behind your
screen 24/7. When you’re having downtime, you will be happy to know that
WordPress can maintain what’s going on behind the scenes by scheduling posts.
This means that you’re able to write all your content in one go and have it all
published at various times throughout the day. This can be hugely beneficial if
most of your traffic tends to check out your website at a particular time of
the day.
Getting Started
Now you have an idea of how beneficial WordPress can be
for your online website business, the last step of the process is to get
started. If you don’t feel comfortable doing things yourself, you may want to
leave it up to those in the know. Sites like Superprof allow you to find WordPress teachers who
can help you understand all there is to know about the platform. When on their
website, you can have a look through a range of tutors who specialise in
building and managing WordPress websites. To make the selection process easier,
Superprof has a review and ratings system, ensuring you get the right person
for the job.
When setting up an online business website, it’s only
natural that you will want as many visitors as possible to be aware of your
page. There are tons of benefits that come with using WordPress for your website, such as it
being mobile-friendly, secure and safe to use, search engine friendly, as well
as easy and straightforward to use.
If you aren’t tech-savvy and could do with some help, you may
find it beneficial to contact a WordPress specialist. Getting the right support
and advice can point you in the right direction, helping you to create a
website that stands out from your competitors.
